Never do less

"When your current strategy isn’t working, doing the same thing, but just a little less of it, doesn’t make a lot of sense." Seth Godin

If your business is not going right you should not do less just because it brings less costs. If it brings less costs, it will probably bring less customer satisfaction, less income and less many other things.

To reanimate your business, you should invest in areas that can bring a fresh image to your company, provoke media buzz and which will lead you to the generation of both profit and client satisfaction.

Doing less to prevent costs will, in many cases, postpone the death of your company for some months.

This looks no big deal but please check Trent's opinion about what's going on with GAP:
http://www.thesimpledollar.com/2007/06/25/a-personal-finance-lesson-from-the-gap/